What happens when a software expert invests in beverages?
Spoiler: It didn’t go quite as expected...
Kicking off the Angel Stories Series, Frederic Boulanger, Co-founder of Aventure Capital, shares his unfiltered experience investing $50,000 in a beverage startup. From razor-thin margins to distribution woes, Fred learned (and paid for) valuable lessons every entrepreneur and investor should hear.
“I thought it was a great idea... but learning the food and beverage game when you come from software is like switching planets.”
Find out what he would do differently today, why no longer investing in low-margin products was the wrong lesson to learn, and how he ended up betting on liquor as his next strategic move, and passing on a great opportunity because of it.
Watch the full episode and connect with Fred for more real-world advice on investing and entrepreneurship.
Watch the full episode and connect with Fred for more real-world advice on investing and entrepreneurship.
Fredz Angel Stories
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